CEO at Watt & Veke
Erika Cederberg has been part of the company since 2016. Since then Watt & Veke has gone through a major brand tranformatione that Erika worked hard for. During this time Watt & Veke has also recived and been nominated for design awards with products from successful design collaborations.
She has always had a passion for home decoration and design. Erikas background is from the food- and wine industy. And she also has a sommelier education.
You should have at least 7 light sources in a room.
- I spend much of my time creating beautiful settings in my own home, and see interior design as my hobby. It was a real game changer for me when a started to see lighting as a furniture, not just like an design piece. Just like the right shoe can lift a whole outfit, so can lighting set the tone for a whole room.
-The most common mistake people do, when it comes to lighting, is to have too few of them, says Erika. You should have at least seven lightsources in each room. -Think about what you want to do in the room. You need a strong light to be able to clean and more soft lighting when relaxing. You can also use the light to enhance other interior decorations, like an art piece or plant.
Which model is Erikas favorite, and why?
-It's definite the collection from our collaboration with Hanna Wessman. And the favorite piece from that collection must be Spoon floor. All the models in this collection is a statement-piece, and this collaboration has helped us move our brand to an higher level.
What model, from the Watt & Veke lighting collection, will fit into any home?
- Ellipse, I tell everybody I know they should have one. The Ellipse has a loud personality, just like a lamp from Watt & Veke should have. This pendant lamp does not only fit most people, but also in any room. Big or small rooms, in the hallway, bedroom or kitchen. And it doesn't matter what interior style you have.
Would you like to find out more about the Watt & Veke collection, or have questions about trends and lighting. Contact: Erika Cederberg at +46 (0) 76 102 25 10 or by e-mail at firstname.lastname@example.org